“If a tree falls in the forest, and there’s nobody around to hear, does it make a sound?” … A legendary quote that philosophers have debated or challenged us with for ages.
And in today’s social media driven world – we now have our answer. No. If no one hears it, it didn’t happen. It didn’t make a sound.
That’s our interpretation as social media professionals who believe and know brands grow and thrive based on influencers telling the world about them. For example, if an influencer visits your restaurant and doesn’t post on Instagram about it, were they there? Or if they didn’t tweet, did they really eat?
Influencers want to do the opposite of the image below, and thankfully – brands are ready to partner with them.
Tags: brand, brand marketing, Influencer, Influencer Marketing, Social Flies, Social Media, social media marketing, The Social Flies